Why the list goes cold
Nothing dramatic happens. The contact just stops, and the customer quietly becomes someone else's.
The relationship ends at the sale
Everything is set up to win the order. Once it is delivered, nobody calls, nobody asks how it went, and that is the last the customer hears from you.
Nobody has time to call 300 people
Following up by hand is the first thing dropped on a busy week, and every week is a busy week.
So you pay again for the same customer
The next sale comes from an ad, at full price, to a stranger, while someone who already trusts you hears nothing.
How the agent works your list
It goes through the customers you already have, on WhatsApp, by call and by chat.
- 1
Pick who to reach
Your clients list is already in the platform. Filter it the way that makes sense: everyone from last month, everyone with no order in 60 days, everyone who bought something that runs out.
- 2
Brief the agent
Describe the follow-up the way you would brief a salesperson: what to ask, what to offer, what to do if they hesitate, and when to stop pushing.
- 3
It calls, and it chats
The agent reaches people on WhatsApp, which in Morocco means it reaches them. When a call goes unanswered it continues in chat, so someone who cannot talk at 15:00 still hears from you.
- 4
Every answer comes back on the client
Interested, not now, had a problem, wants a call back. The round ends with a list sorted by what people actually said, not a delivery report.
What you get back
This is the cheapest revenue in the business, because the expensive part is already paid.
Sales from customers you already paid for
No acquisition cost and no ad auction. The margin on a repeat order is the whole reason this use case exists.
Problems you would never have heard
Most unhappy customers do not complain, they leave. Asking them directly, days after delivery, is how the fixable ones reach you in time.
A list that stays warm
Regular contact keeps you in mind, so your next offer lands on people who remember you instead of strangers.
Proof of what works
Every conversation is recorded against the client, so you can see which offer, which timing and which wording actually brings people back.
What one round returns
Past customers with no order in 60 days
- 240 past customers selected
- 163 reached, 61 by chat after a missed call
- 44 ordered again, 12 asked about the new collection
- 9 raised a problem, sent to you before it became a review
- 22 asked not to be contacted, removed from the next round
The same list is now sorted for next time: who bought, who is interested, and who is out.
Who this is for
Anyone sitting on a list of past customers with no time to call them.
- E-commerce and COD stores
- Clinics with repeat treatments
- Salons and beauty
- Refill and subscription products
- Agencies with past clients
- Any shop with regulars
What it takes to set up
You already have the hard part: the customers.
- 01
Your clients list
Import it, or use what the platform already collected from your orders and calls.
- 02
A reason to call
A restock, a new arrival, a check-in after delivery, a service that is due again. Write it into the agent's instructions.
- 03
A rhythm
Decide how often a customer can be contacted, and let the agent run the round on that cadence.
Questions people ask
- Is this not just spam?
- It is a conversation, not a blast. The agent calls with a reason, listens to the answer, and anyone who asks to be left alone is dropped from the next round automatically.
- What does the customer actually hear?
- Whatever you wrote, in Darija, Arabic or French. The tone is yours: the agent follows your instructions rather than a generic script.
- Can it handle the reply?
- Yes. If the customer wants to order again, asks a question, or complains, the agent carries the conversation and the outcome is saved on that client.
- How often should a round run?
- Most businesses start with one round a month on customers who have gone quiet, then adjust once they can see which timing brings the most people back.